We aim to build an integrated digital approach that will allow the brand to own a Systematic ecosystem leveraging its current brand platforms, as well, as employ advanced digital marketing technologies in order to achieve higher effectiveness, higher efficiency (lower cost per action) and stronger more strategic brand positioning.
OMS CRM funnels are designed to attract and convert leads into customers. They enable your business to track and manage leads, as well as to determine steps along each stage of the funnel to move leads to the next stage.
OMS CRM Funnel enable your team to track the progress of your leads, and then nurture and engage leads along the path to becoming customers.
The aim will be to integrate your communications across the entire spectrum of your outbound digital marketing to achieve the best possible results.
We will look into observing success from all your data streams in order to collect, analyze, segment, and utilize customer behavior and affinities effectively within marketing campaigns.
1. Understand who they are
2. Understand their digital behavior
3. Identify them by interests and behaviors.
The Customer Journey Funnel: The Key to Sustainable Growth
Prospecting and qualifying leads is just the beginning. Here's how to build relationships and close deals.
OMS CRM is the tool that helps sales reps turn cold prospects into hot leads is the sales funnel.
In fact, improving sales funnel efficiency is among the top priorities in order to boost sales performance. It makes sense: a great sales funnel gives salespeople an insight into their potential customer’s thought process, challenges, and decisions.
However, as much as 68% of companies have not identified or attempted to measure a sales funnel. The same survey showed that 79% of marketing leads are never converted into paying customers.
It’s certain: without solid sales funnel management software, it’s almost impossible to convert leads into sales efficiently and grow sales and revenue over time.
97% of people who visit your site for the first time leave without buying anything, and then they’re lost forever. Unless you can bring them back.
Retargeting campaigns remind your website visitors of your products and services after they leave your website without buying. After visiting specific pages, it allows you to retarget them and show your visitors relevant visual or text ads when they visit other websites.
Retargeting campaigns could be done with the help of Google Ads, Facebook retargeting, LinkedIn Ads and other retargeting advertising platforms.
Serious marketers today use retargeting as a vital tool to connect with their customers and increase their sales and customer loyalty.
Stages of a sales funnel
To enable this, we're fortunate today to have many martech options for marketing automation, so we can create a co-ordinated contact strategy to engage audiences through:
- Automated email, whats up and SMS marketing like welcome, birthday wishes, special dicounts, nurture and win-back sequences
- Display ad retargeting, e.g. via Google Ads Display Network remarketing
- On-site personalization recommending next best product, offer, or content to convert
- Social media retargeting is available on Facebook, Instagram, Twitter and LinkedIn
- Traditional channels like direct mail or phone contact